Racionais MC’s are arguably the most critically important band in Brazil’s history. Racionais have pioneered cultural and political movements surrounding inequality, racism and social justice, giving voices to the voiceless in Brazilian society since the early 1980s.
To mark the launch of a Netflix documentary celebrate their career, we created a lyric video for their iconic hit: Negro drama. Fusing the streets of Sao Paulo with a gritty take on 90s MTV videos, we created a stand alone film that outperformed all other promotional material for the show.